Hopefully you have seen our latest television commercials that we launched in March. They mark the beginning of our new brand campaign ‘We’re locals like you’ which is based on six television commercials that were shot across our beautiful country, illustrating both our community strength and national influence - ensuring every customer gets the best of both worlds.
When anyone chooses to build with us they are getting the benefits of working with a nationwide organisation that has incredible systems, processes, organisational support and buying power that only the largest New Zealand building organisation can offer. But more importantly, on the ground, our local franchisees are dealing with people just like them, people who live in the same community and they want to ensure they deliver a great home and even better building experience.
Our business is made up of 28 locally owned and operated teams who love where they live and the people within their communities. These new ads feature local franchisee owners who have largely come from the region and have spent a number of years building good relationships and businesses within their communities. The series of six ads covers the length and breadth of New Zealand giving G.J.’s a great opportunity to tell some unique and powerful stories about the franchise owners and their connection to their regions.
From Southland to Queenstown, Christchurch to Manawatu, Tauranga and Hamilton this campaign delivers the fundamental messages that G.J.’s offer the best of both worlds.
Alongside the TV campaign there is also radio, billboards and other collateral throughout the country. Take a look for yourself here